Digital marketing & performance marketing professional with hands-on expertise in Agentic AI and marketing automation. I help companies turn scattered campaigns into a single connected pipeline — from the first ad click to a booked, qualified sales call.
I'm a digital marketing and performance marketing professional with 15 years of hands-on experience building and running marketing functions — including roles with a leading global Automobile MNC and India's leading Ecommerce company, plus consulting engagements with some of the world's largest corporates. Across that time I've delivered marketing, SEO, and automation solutions for clients spanning almost every industry vertical, and over the last few years have specialized in agentic AI-driven marketing automation.
I work as a consultant or as an in-house hire — plugging into your team to run, or completely rebuild, your marketing and automation function.
End-to-end planning and execution across every digital channel.
Budget-accountable campaigns optimized to CAC and ROAS, not vanity metrics.
Sustainable organic growth through technical health and content authority.
Organic presence and paid amplification, built for consistency and community.
A website that's fast, secure, and built to convert traffic into leads.
My core specialization — designing AI agents that run marketing and sales follow-up without manual effort.
Not just theory — daily working experience across the platforms and stacks below.
Three automation systems built recently — each designed to remove manual follow-up from the funnel while keeping it personal.
* Figures below are illustrative ranges for common results on this type of system — swap in your own measured numbers before this goes live.
Built an end-to-end WhatsApp Business API system handling broadcast campaigns, drip nurture sequences, and instant AI-driven query resolution — replacing manual chat handling with a 24/7 automated flow connected directly to the CRM.
Developed an AI agent that plans, drafts, schedules, and posts LinkedIn content on a recurring cadence, with automated engagement prompts to grow inbound visibility — turning a personal/company page into a consistent lead source.
Architected an agentic pipeline where inbound leads are auto-qualified via chat, scored on intent, and then handed to an AI voice-calling agent that confirms details and books meetings — with a full call summary pushed straight to the sales team.
Deep audit of current marketing, SEO, ads, website, and automation gaps.
Channel plan, budget allocation, and automation architecture mapped to your goals.
Campaigns, content, SEO fixes, and AI agents built and connected to your CRM.
WhatsApp, LinkedIn, and voice-calling flows deployed to run without daily input.
Weekly reporting, A/B testing, and continuous performance improvement.
A few of the ideas I write and speak about — useful context before we talk.
A chatbot answers. An agent qualifies, decides, and acts — the difference that determines whether your WhatsApp line actually generates revenue.
Read the full article →Most CAC problems trace back to funnel leakage after the click — not the ad platform. Here's how to diagnose it in under a day.
Read the full article →How no-code tools like n8n and Make, combined with LLM APIs, let lean teams run enterprise-grade automation.
Read the full article →Replace these with real client quotes and names before publishing.
"Lalit rebuilt our entire lead follow-up process around WhatsApp automation — our sales team stopped losing leads to slow response times."
"The AI calling agent he built handles first-touch qualification better than we expected from a junior SDR — and it never sleeps."
"Sharp on performance marketing fundamentals and genuinely ahead of the curve on applying AI to marketing operations."
Tell me about your requirement — a project, a consulting retainer, or an open position — and I'll get back within one business day.
Propose a time and I'll confirm with a Google Meet link — or email me to lock in a slot instantly.
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